GDPR goes into effect on May 25, 2018, and if you send emails to, process, or collect information from people in any of the 28 European Union countries, you are subject to the General Data Protection Regulation (GDPR). Among other things, this new regulation requires:
...and that's just a sampling of the new rules. Also, penalties for failure to comply are stiff, your company can be fined up to four percent of annual global turnover or €20 Million, whichever is greater!
61% of Marketers report they will not be compliant by May 25th, or do not know if or when they will be compliant.
The three biggest concerns are consent verbiage hurting marketing efforts, CRM systems and providing/deleting info when requested.
Marketers are preparing for GDPR by changing online forms, documenting privacy policies, and working with legal teams.
CFE Media Research, April 2018
CFE Media & Technology is taking the GDPR very seriously, and will soon be compliant in all of our systems and data management. If you determine the GDPR applies to your company (and it probably does), there are a lot of resources available to you.
For starters, we strongly suggest the following:
Of course, CFE Media & Technology cannot legally consult you on what you need to do, but here are some resources that may help you evaluate your companies risks and actions required: